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ZUM GLUCK GIBT'S BIER
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Auction History Result

4c171 ZUM GLUCK GIBT'S BIER 35x50 Swiss special poster 1960s foaming glass of beer and a horseshoe!

Date Sold 2/8/2018

Sold For: Login or Register to see sold price.

An Unfolded Swiss Special Poster (measures 35 1/4" x 50 1/4" [90 x 128 cm]) (Learn More)

Zum Gluck Gibt's Bier (literally translates to "Luckily There is Beer"), the 1960s Swiss poster featuring an image of a foaming glass of beer and a horseshoe. If anyone knows more about this poster, please e-mail us and we will post it here.

If you know who did the art (if any), please let us know.

Important Added Info: The term Sachplakat, or Object Poster, was coined in Germany around 1905 to describe a new type of poster which featured a realistic depiction of the product and little else. The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Often laced with humor and of stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate.

Condition: good to very good. The poster has a few tears of varying lengths around the edges (partially repaired with tape from the back). The image is in pretty nice condition.
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