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Auction History Result 3b0076 DANCE FOOLS DANCE pressbook 1931 America's dancing daughter Joan Crawford, ultra rare! Date Sold 10/25/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 18" x 21" [46 x 53 cm]; 8 pages) (Learn More) Dance Fools Dance, the 1931 Harry Beaumont New York City Wall Street Stock Market Crash newspaper journalism romantic murder crime thriller ("America's dancing daughter in her most thrilling picture!"; "Even better than 'Paid'"; "A Metro-Goldwyn-Mayer ALL TALKING Picture"; "Story and dialogue by Aurania Rouverol"; about the daughter of a rich Wall Street man, who dies of a heart attack after he is ruined in the Stock Market Crash in 1929, and she breaks her engagement with her rich boyfriend, because she is now broke, and she gets a job as a newspaper reporter, and her now broke brother goes to work for a bootlegger, and she is assigned a job of investigating bootlegging murders, which leads her to her brother's boss, and she infiltrates the boss' business by getting a job as a dancer in his nightclub, but when the boss invites her up to his apartment, her brother shows up and both men are killed, and she quits her job, but her old boyfriend shows up as she is leaving, and asks her to marry him, and she agrees, and a newspaper photographer is there to take their picture for the society pages) starring Joan Crawford, Lester Vail, Cliff Edwards, William Bakewell, William Holden (no, not THAT William Holden, but another actor of the same name who made 20 movies between 1920 and 1931, and he died the next year, which was 7 years before the more famous William Holden made his first movie!), Clark Gable, Natalie Moorhead, and Ann Dvorak NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook). Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are larger pressbooks, mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! Condition: fair to good, NO CUTS. The pressbook is complete and uncut. However, the interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. In this particular pressbook, the pages are extremely fragile, and it is darkening and separating on the folds, and there are tiny tears around the edges and on the folds. Learn More about condition grades 
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