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Auction History Result

6c151 DARK VICTORY pressbook 1939 Bette Davis, George Brent, Humphrey Bogart, ultra rare!

Date Sold 5/3/2018
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 17" [28 x 43 cm]; 28 pages). Also included is an ad supplement that has 6 pages. (Learn More)

Dark Victory, the classic 1939 Edmund Goulding romantic love triangle medical doctor high society melodrama ("Twice Academy Award winner now brings to the screen her greatest role!"; "From the play by George Emerson Brewer, Jr. and Bertram Bloch"; nominated for the Best Picture Academy Award; about a rich young socialite who spends her time with her prize horses, but when she discovers she has a brain tumor, she goes to a top surgeon who operates on her and removes the tumor, and they fall in love; she realizes the cancer is terminal, and she leaves him, but Humphrey Bogart is her horse trainer who gets her to tell him why she's been acting unruly, and she ends up returning to the doctor to marry him and live out her remaining days!) starring Bette Davis (nominated for the Best Actress Academy Award for this film), George Brent, Humphrey Bogart, Geraldine Fitzgerald, Ronald Reagan, Henry Travers, and Cora Witherspoon. Note that this was the last time Bette Davis would co-star with Humphrey Bogart, after having appeared together in a number of Warner Bros. movies between 1931 and 1937. The movie is rightfully considered one of the greatest melodrama "tearjerkers" of all time! Finally, note that most of the first release posters for this movie billed Bette Davis as "Academy Award Winner" (with an image of an Oscar statuette next to that). This does NOT mean that this is a re-release poster advertising that Miss Davis won the Academy Award for this movie (in fact, while she was nominated for the Best Actress Oscar, she did not win). Rather, it refers to the fact that Bette Davis had previously won an Academy Award (for "Jezebel") and the studio was proud of that fact and advertised it on the poster!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this 1939 first release pressbook! Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: good to very good, NO CUTS. The pressbook is complete and uncut. It was once folded across the middle, but it has been stored unfolded for many years, and we would hate to re-fold it. It has scuffs and smudges on the covers, and the back cover has a diagonal crease in the bottom right corner. The interior of the pressbook is in pretty nice condition!
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