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Auction History Result

3p0095 SWEET ROSIE O'GRADY pressbook 1943 great tipped-in color art of sexy Betty Grable, rare!

Date Sold 1/17/2023
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20 1/2" [36 x 52 cm]; 12 pages). Also included is an ad supplement that has 8 pages. (Learn More)

Sweet Rosie O'Grady, the 1943 Irving Cummings England Gay Nineties mistaken identity Irish romantic show business musical ("A gayer, a grander, a greater Grable as the girl men adore... Forevermore!"; "There never was a musical like this!"; "In Technicolor"; set at the turn of the century, about a saloon singer who goes to London to find success, and she does, as a music hall star, and she gets engaged to a duke, but a newspaper man back home writes an expose story on her, and she gets her revenge, but everything works out in the end!) starring Betty Grable (in the title role as Rosie O'Grady), Robert Young, Adolphe Menjou, Reginald Gardiner, Virginia Grey, and Phil Regan
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have only previously auctioned two examples of this pressbook! Also note that the front cover of this very large pressbook has a "tipped-in" color snipe glued over much of the cover. We think all examples of this pressbook were made the same way, because we have previously auctioned other examples that were made like this one!

Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: good, NO CUTS. The pressbook is complete and uncut. It was folded across the middle.
Learn More about condition grades

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