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Auction History Result 8d211 I'LL CRY TOMORROW pressbook 1955 artwork of distressed Susan Hayward in her greatest performance! Date Sold 7/16/2017 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12 1/4" x 17" [31 x 43 cm]; 24 pages). Also included is an ad supplement that has 4 pages, and also a herald that has 4 pages. (Learn More) I'll Cry Tomorrow, the 1955 Daniel Mann biographical actress alcoholism melodrama ("This story was filmed on location... inside a woman's soul!"; "The frank, revealing story of Lillian Roth's life! Best-seller now a film sensation."; "Based on the book 'I'll Cry Tomorrow' by Lillian Roth, Mike Connolly and Gerald Frank"; loosely based on the real life story of actress Lillian Roth, who rose to stardom but then had great personal tragedy) starring Susan Hayward (nominated for the Best Actress Academy Award for this film; "[In Her Greatest Performance]"; as Lillian Roth), Richard Conte, Eddie Albert, Jo Van Fleet, Don Taylor, and Ray Danton. Note that in sad irony, Lillian Roth, the basis of this biography, passed away in 1980 at the age of 69, living longer than Susan Hayward, who passed away in 1975 at the age of 57. NOTE: Click on linked names to see a biography. Important Added Info: Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. The pressbook is complete and uncut and it is folded across the middle. The covers are almost completely separated at the spine and there is a tape repair at the bottom of that area. Learn More about condition grades 
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