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Auction History Result 9t1598 IT'S LOVE I'M AFTER 1sh 1937 different close-up art of Bette Davis, Leader Press, ultra rare! Date Sold 9/28/2021 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Folded One-Sheet Movie Poster (1sh; measures 28" x 41" [71 x 104 cm]) (Learn More) It's Love I'm After, the 1937 Archie Mayo stage acting romantic love triangle comedy ("...The season's outstanding laugh treat... sparkling with gay romance!"; "Original Story by Maurice Hanline"; a wacky story of a famous stage acting couple, who have almost married eleven times, and the man plays dashing roles on stage, which results in women falling in love with the characters he portrays, and he needs to brush off an infatuated would-be lover, but everything works out in the end!) starring Leslie Howard, Bette Davis, Olivia de Havilland, Patric Knowles, Eric Blore, and George Barbier NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that this poster (which we have NEVER auctioned before!) was printed by "Leader Press". A constant headache for theaters was being sure of having movie posters for their current releases. Often, the posters would travel with the actual film prints, and sometimes the theater before them might have forgotten to include the poster, it might have been defaced or torn, etc. If a theater didn't have posters, it was very frustrating! Several companies began in the 1930s (the "other company" [Associated Displays Corporation], Woolever Press, etc) that made posters of their own for new releases, and they would provide a back up for theaters in case they didn't get a studio issued poster. Often the posters from these companies (with the exception of the "other company") were silk-screen posters, but they were often quite attractive, and virtually always had a completely different design from the regular studio issued poster. It is an absolute fact that posters from these companies are far more rare than the regular studio issued posters. It is also a certainty that these posters were issued when the movies were first released. In fact, they were created PRIOR to the movie's release, so that they could serve as teaser or advance posters (theaters rarely got the studio issued posters before receiving the actual movie). We have located an extremely rare original advertisement for Leader Press posters which clearly states that they were available to theaters a full two weeks prior to each movie's release. Sometimes these alternative printing posters have images that are the equal of those from the regular studio release posters. Note also that this one-sheet measures 28" x 41" [71 x 104 cm]. Condition: fair to good. As can be seen in our image, the poster has several areas of separation and paper loss along portions of the folds (that makes it somewhat difficult to handle). Just a tiny area is repaired with tape from the back. After proper restoration the very rare Leader Press (see above) poster will display well, but bear in mind the poster's condition and the cost of restoration before bidding on it. Learn More about condition grades 
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