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Auction History Result 9j263 WIZARD OF OZ 9x12 French trade ad '39 great art w/Judy Garland, Witch & other top characters Date Sold 7/20/2014 Sold For: Login or Register to see sold price. An Original Vintage French Movie Trade Ad (measures 9 1/4" x 12" [23 x 30 cm]) (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: This poster is a special French ad printed for the intended release of this classic movie at the first Cannes Film Festival in 1939 (and the movie would have received a regular French release in 1940). Of course, World War II intervened, and that first Cannes Film Festival was cancelled until after World War II, and the movie was not released in France until 1946, but this French ad had already appeared in 1939, and it is the only French movie paper you can acquire from that aborted 1939 release. It has a wonderful image of all the lead characters, including The Wicked Witch and The Wizard, with Oz in the background. In 2008, we auctioned a linenbacked trimmed example of this ad, but of course, the linenbacking meant you could not see the MGM promotion for the movie on the back of the ad (but we have pictured the reverse of it, so see our images to see what is printed on the back). Condition: good to very good. There are diagonal creases in the top left corner and two tiny bits of surface paper loss in the top center. There are some faint creases and scuffs scattered through the page. Learn More about condition grades 
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