eMoviePoster.comAuction History Result 8f440 HOLIDAY AFFAIR style A 1sh '49 sexy Janet Leigh is what Robert Mitchum wants for Christmas! Date Sold 4/23/2013Sold For: Login or Register to see sold price. An Original Vintage Theatrical Folded Style A One-Sheet Movie Poster (1sh; measures 27" x 41" [69 x 104 cm]) (Learn More) Holiday Affair, the classic 1949 Don Hartman romantic love triangle Christmas holiday family comedy ("'Baby, you're just what I want for Christmas!'"; "Here's a romantic Yule-tide treat that'll take your heart for a merry sleigh ride - Mitchum playing 'Santa' to a lovely young widow! And wait'll he finds out the mistletoe's loaded!"; "A doll that says 'Yes Darling' That's what Robert Mitchum and Wendell Corey want for Christmas... but Janet Leigh hands them a shock that lasts right through New Year's Eve!"; "Aah, that Mitchum's a softie... Always kissin' girls!"; "...and it's my girl he's kissin'!"; "Mitchum's Latest!"; "It happens in December...but it's hotter than July!"; "Mitchum in a new king of role"; if you want to know what is missing in modern movies, see this one!) starring Robert Mitchum, Janet Leigh, Wendell Corey, Gordon Gebert, Griff Barnett, and Harry Morgan. Note that this film had it's 1949 premiere in New York on November 23rd, and a wide release on December 24th. The plot was a romantic comedy set during the Christmas season, and U.S. movie paper from this first release was lighthearted in nature and featured the tagline "Baby, you're just what I want for Christmas!". However, it did not do very well at the box office, and to recoup their losses, RKO started a new campaign in July of 1950 while the movie was still in it's first release. The new campaign featured the tagline "It happens in December... but it is hotter in July", and the art on posters was sexier with a gritty noir-ish tone. RKO went all out on this new campaign, and created all new posters (by noted Italian poster artist, Mario Zamparelli), including six and twenty-four sheets, lobby cards, inserts, 11x14 stills, and more. Posters from the new campaign are much more rare than the initial campaign! NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that RKO was apparently scared of this wonderful offbeat sentimental family movie, and so they promoted it with an ad campaign that used Janet Leigh gift wrapped like a Christmas present, with a tagline having Mitchum saying "Baby, you're just what I want for Christmas". The poster has a yellow background, and it definitely does not convey the idea of the movie. They also created a "style B" one-sheet, with a completely different image, showing Mitchum grabbing a sexy Leigh, with the tagline "It happens in December ...but it's hotter than July!". Condition: good to very good. There is minor separation and tiny paper loss at the crossfolds and there is some separation at some of the ends of the foldlines. There are tack holes scattered around the edges of the poster with some enlarged or torn from rough removal. There are some smudges and minor creases throughout the poster (mostly along the foldlines and around the edges). Learn More about condition grades
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