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Bob, j'ai le Cancer (literally translates to "Bob, I Have Cancer"), the 1999 Swiss poster encouraging people to stop smoking. Note that this poster presents an effective parody of the tobacco industry's exploitation of the rugged American cowboy image from Marlboro campaigns. WHO says that every eight seconds a person dies of a tobacco-related disease and almost as quickly another victim is recruited. The tobacco industry acts as a global force sparing no nations and peoples. There are no true economic or public health arguments in favor of tobacco as it kills human beings and saps national treasuries. Tobacco has killed four million people this year. By the 2020s or the early 2030s, that preventable death toll will rise to 10 million deaths per year. The tobacco industry and their marketing henchmen need 3000 new smokers everyday to replace those they kill. So they target our children and sell addiction and death as an act of freedom, rebellion, free choice, sophistication and success. Also, note that German scientists identified a link between smoking and lung cancer in the late 1920s, leading to the first anti-smoking campaign in modern history, albeit one truncated by the collapse of Nazi Germany at the end of World War II (WWII). In 1950, British researchers demonstrated a clear relationship between smoking and cancer. Evidence continued to mount in the 1980s, which prompted political action against the practice. Rates of consumption since 1965 in the developed world have either peaked or declined. However, they continue to climb in the developing world. From 2008 to 2010, tobacco was used by about 9% of men and 11% of women aged 15 or older in fourteen low-income and middle-income countries.

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