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Joseph Mankiewicz's Cleopatra, the 1963 (while it was in limited released in the U.S. in 1963, it did not go into general release in the U.S. until 1964, so the posters all have 1964 dating on them) Joseph L. Mankiewicz English/Swiss/U.S. Egypt historical romantic pseudo-biography epic ("The No1 of all time"; "See Cleopatra triumphant entry into Rome!"; "See the thrilling battle of Actium!"; "See the brutal assassination of Caesar!"; "See the love affairs that destroyed an empire!"; "See the victorious Roman army occupy Cleopatra's Empire"; nominated for the Best Picture Academy Award; based on the novel by Carlo Mario Franzero) starring Elizabeth Taylor (in the title role as Cleopatra), Richard Burton ("as Mark Antony"), Rex Harrison (nominated for the Best Actor Academy Award for this film; "as Julius Caesar"), Pamela Brown, George Cole, Hume Cronyn, Cesare Danova, Kenneth Haigh (as Brutus), Roddy McDowall (as Octavian), Loris Loddi, and Francesca Annis. Note that this epic production created epic problems for 20th Century-Fox! Huge salaries and many production delays caused the budget for the movie to soar to then record heights, and it almost bankrupted the studio! Initially, Peter Finch was cast as Julius Caesar and Stephen Boyd as "Mark Antony", and this trade ad, which was released at the very start of production, has them billed under Elizabeth Taylor. But during filming in England, she became ill, and production had to be halted, since she was in virtually every scene of the movie. Director Rouben Mamoulian quit to work on another project, and so did Peter Finch and Stephen Boyd, who had to quit due to prior commitments for other movies, and they were of course replaced by Rex Harrison and Richard Burton.
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Important Added Info: Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

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