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5g0118 UNIVERSAL 1953-54 6pg trade ad 1953 six great full-color ads for upcoming movies!

Date Sold 8/6/2020

Sold For: Login or Register to see sold price.

An Original Vintage Trade Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 6 pages) (Learn More)

Universal 1953-54, the 1953 trade brochure ("Pictures with that Universal appeal"; "For the months of December... January...February") used to promote movies for the upcoming months, including: Walking My Baby Back Home, War Arrow, Forbidden,The Glenn Miller Story, and more!

Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The 6-page trade ad offered here was removed from an exhibitor magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!).

Condition: good to very good. This 6-page trade ad was removed from an exhibitor magazine and lightly folded down the middle.
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