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Auction History Result 6p0597 20th CENTURY trade ad 1934 different image of Ben Hecht & Charles MacArthur, Howard Hawks! Date Sold 11/24/2020 Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 14" x 22" [36 x 56 cm]; 2 pages) (Learn More) Twentieth Century, the classic 1934 Howard Hawks New York City Broadway theater stage acting romantic screwball comedy ("Broadway's greatest comedy smash - even greater on the screen!"; "From the notable New York Stage Success by Ben Hecht - Charles MacArthur - Chas B. Millholland"; about a legendary Broadway director who takes a simple girl and makes her a huge star, and then becomes obsessed with her; surely one of the greatest of all movies ever made, comedy or otherwise!) starring John Barrymore (as Oscar Jaffe), Carole Lombard (as Lily Garland aka Mildred Plotka), Walter Connolly, Roscoe Karns, Ralph Forbes, Charles Lane, and Etienne Girardot (as the fake rich man who goes around giving out "fortunes"). Note that Charles Bruce Millholland, who was an assistant to legendary Broadway producer David Belasco, wrote a play parodying Belasco, which he could not get performed (perhaps because people were afraid of Belasco). In 1934, it was used as the basis for this classic movie. This is one of those rare movies that everyone agrees is a masterpiece, surely one of the finest romantic comedies ever created and many say it is one of the handful of finest movies of any kind, period! This is not that surprising, considering that many of the greatest talents of classic Hollywood came together to create this! From legendary director Howard Hawks, to the superb screenwriting team of Ben Hecht and Charles MacArthur, and the acting talents of the amazing John Barrymore and Carole Lombard, everything in this screwball romantic comedy "works" to perfection! NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a studio yearbook. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good. The ad was removed from a magazine. The pages were separated down the center and someone put three pieces of cloth tape on the back of that area. There is light water staining on the back of the lower left border, but it does not show through to the front, and the ad is otherwise in nice condition. Learn More about condition grades 
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