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Auction History Result 1b1743 WARE THEATRE local theater WC November 10, 1929 On With the Show, Dix in The Love Doctor! Date Sold 11/23/2021 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Unfolded Movie Window Card (WC; measures 14" x 22" [36 x 56 cm]) (Learn More) Ware Theatre, a late 1920s or early 1930s local theater window card advertising the movies that were playing at the Ware Theatre in Beverly, Massachusetts. The theater was constructed in 1920 by Glover Ware and Harris Ware at a cost of over $250,000. The lobby of the building was faced with pink marble with a gold-leaf embellishment and vaulted ceiling. The auditorium was furnished with a 43' dome, chandeliers and a $50,000 pipe organ. During the 1960s, the theater was sold to Loews who renamed it after its location on Cabot Street. In 1976, the building was purchased by Le Grand David and His Own Spectacular Magic Company, who restored the interior spaces, stage rigging and dressing rooms. In the 2000s, a new board of directors was instituted who provide funding streams, new live acts and maintains the historic structure to this day. If you know who did the art (if any), please let us know. Important Added Info: Note that this theater was showing one of the first "100% talkie" movies, On With The Show, and note that the window card advertises the Western Electric Sound System ("The Voice of Action") just as much as it advertises the movie itself! Condition: good to very good. Learn More about condition grades 
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