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Auction History Result 3m0172 TO-DAY'S CINEMA English exhibitor magazine April 7, 1942 Humphrey Bogart in Maltese Falcon! Date Sold 2/23/2020 Sold For: Login or Register to see sold price. An Original Vintage English Exhibitor Magazine (measures 8 3/4" x 11" [22 x 28 cm]; 20 pages) (Learn More) To-Day's Cinema ("Guaranteed largest circulation in the film trade"), an English exhibitor magazine. Some issues were printed partially on newsprint and partially on slick paper, and others were entirely the higher quality paper. Each issue gave the latest news about movies (both English and from outside England), and also included some wonderful full-color ads for current releases. We know it was probably published from the 1920s to at least the 1940s. If anyone knows more about this magazine, please e-mail us and we will post it here. Important Added Info: Note that complete issues of this English exhibitor magazine from during or before World War II are beyond rare, not only because of the massive paper shortages in England at that time, but also because most people carefully cut out the ads from the magazines and sold them individually. Offered here is a very rare complete issue from 1942, with several ads, the best of which is a wonderful two-page ad for The Maltese Falcon! Note that we have provided a picture of the front cover of the magazine, and also pictures of one or more interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that sometimes there were only a few ads in each magazine, and sometimes quite a few, but that often the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: good to very good. Someone lightly folded the magazine in thirds vertically, no doubt because they put it in their pocket, and that has caused some creases on the interior pages. There is rust at the staples, with darkening around the edges of parts of the front and back covers. The great ad for The Maltese Falcon has some smudges and scuffs, with a crease in the bridge of Bogart's nose and in his forehead, and the same is true of Astor, but they are not very distracting (see our image). Learn More about condition grades 
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