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Auction History Result 7x035 WARNER BROS 1956 TV campaign book '56 Treasure of Sierra Madre, Robin Hood, Fountainhead! Date Sold 5/11/2014 Sold For: Login or Register to see sold price. An Original Vintage Television Campaign Book (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 59 pages) (Learn More) Warner Bros. 1956, the 1956 promotional book created by AAP to promote the feature films that AAP had leased from Warner Bros. for TV distribution. AAP (Associated Artists Productions Corp.) was formed in 1955 when a group of studio people joined together and bought the rights to redistribute Warner Bros. classic 1930s and 1940s movies to theaters. This was launched in 1956, and the movies were released under the name "Dominant Pictures". But the movies did not do well in the theaters (likely because people were starting to watch TV more and more), and someone had the great idea to switch the company to instead distribute the Warner Bros. product to television! This hardcover book was sent to television stations in late 1956, so that they could see the Warner Bros. movies AAP could offer them. It includes elaborate ads of the many stars and films available for broadcast on television. Some of the films include: The Fountainhead, Treasure of Sierra Madre, Adventures of Robin Hood, The Roaring Twenties, Key Largo, Dodge City, and many more! This 1956 book has a 3-dimensional Warner Bros. logo in the top right corner of the back cover, and then there is a die-cut area on every single interior page, so that you always see that logo no matter what page you are on. Note that in early 1957, AAP made a deal with Warner Bros. and Paramount to get all of the 337 Warner Bros. cartoons including Bugs Bunny, Porky Pig, etc., and the 234 Popeye cartoons that Paramount had made, and they reprinted this book in a 1957 edition, with an additional 12 pages at the back telling about the cartoons they offered. The book offered here is the 1956 version, which only covers the Warner Bros. movies, as described above. NOTE: Click on linked names to see a biography. Important Added Info: Note that when Warner Bros. distributed this book, they made special hardcover copies that they gave to prominent people. Each one had "personal copy of" printed in the top of the cover, and then someone at the studio inscribed that person's name in a gold pen to the right of that. This specific copy was given to Gene Andrewski, the legendary collector, and it is his name inscribed on the cover. Condition: very good. The book is slightly separating from the spine on the inside of the front cover, but otherwise, the book is in nice condition! Learn More about condition grades 
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