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Auction History Result 6f0409 EASY LIVING Other Company TC 1937 Jean Arthur & Edward Arnold, Preston Sturges, ultra rare! Date Sold 4/9/2024 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Title Lobby Card (LC TC; measures 11" x 14" [28 x 36 cm]) (Learn More) Easy Living, the 1937 Mitchell Leisen romantic mistaken identity screwball comedy ("Based on a story by Vera Caspary"; "Screen Play by Preston Sturges"; about a Wall Street investment banker whose wife buys a fur coat for $50,000, and he is so mad that he throws it out the window of his townhouse, and it lands on a pretty young clerk's head, and when she tries to return it, the banker tells her to keep it, and many humorous complications follow!) starring Jean Arthur, Edward Arnold, Ray Milland, Luis Alberni, and Mary Nash. Note that this was one of the movies Preston Sturges wrote a screenplay for before he was allowed to direct his own movies, and it is very much a Preston Sturges movie, but it does not have the actors he used repeatedly in the movies he directed. NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this "other company" title card! The Paramount studio released lobby card set did not have a title card, so this is the only way to get a title card from this movie! This was printed by Associated Displays Corporation which was a company based in New York City. Before it was discovered by noted poster dealer/historian Walter Reuben, collectors did not know the name of this company (and thought it to be located in the Midwest), and it is often referred to as the "other company" (and we will continue to refer to it that way, since collectors know it that way). From 1936 to roughly 1941, this company printed its own one-sheets and lobby card sets (and a very few inserts, half-sheets, three-sheets, 40x60s and stills) for three major studio movies (Warner Brothers, Paramount and United Artists, but no other studios). The items almost always feature a tiny legal disclaimer and cast credits only. The posters and lobby cards are from the original release of the movie, and almost always have completely different artwork from the regular studio release. They did this by combining elements from different film scenes onto one poster or card. Sometimes, "other company" posters have images that are the equal of those from the regular studio release posters. Note that we have a scan of both the front and the back of this lobby card, which should greatly help you see what defects it has. Condition: good to very good. There is a small tape stains and tiny surface paper loss in the center of the top blank border and some faint smudges and dot stains around the rest of the edges. There is a piece of tape on the back of the center of the top border, but it was not put there for any restoration purpose. Learn More about condition grades 
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