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Auction History Result 1h0241 MGM 1929-30 campaign book 1929 Lon Chaney, Laurel & Hardy, Buster Keaton, wonderful art! Date Sold 12/26/2021 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Campaign Book (measures 9 1/2" x 12 1/2" [24 x 32 cm]; 75 pages) (Learn More) The Greatest Show on Earth, the 1929-1930 MGM (Metro-Goldwyn-Mayer) campaign book, sent to theater owners to encourage them to show MGM movies. The book includes 75 pages with mostly two-page spreads (one four-page!) on MGM's upcoming movies and top stars. Some of the movies and stars advertised include Hallelujah (with incredible art, and it is just about the only place one can find an original U.S. advertising image!), Anna Christie (with Greta Garbo), The Viking (with great art of a naked female viking!), College Life (with John Held Jr. art), The Mysterious Island (with great fantasy art), The Bugle Sounds (with Lon Chaney), a cool ten-page section listing many MGM shorts, with some of the best artwork for shorts I have ever seen, including full-color art for Laurel & Hardy, Our Gang, Charley Chase, Harry Langdon, and much, much more! There is a great sixteen-page section called "Stars", which shows MGM's biggest stars (in incredible art by Vincentini), and it even has the famous MGM tagline at the beginning, "MGM has more stars than there are in Heaven". This was the time when MGM was transitioning to sound movies, as was the rest of Hollywood, and many of the films have large banner headings that say things like "with thrilling SOUND", but even those movies have "Also a SILENT Production", because there were still many theaters that had not yet bought sound equipment! Note that many of the pages have signed artwork, by many different (quite talented) artists. We have included images of the covers of the book and four of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Important Added Info: Note: We have 14 images of this campaign book, but due to a space limitation, only TEN of the 14 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 4. Condition: good to very good. There is wear around the edges of both covers. Some of the interior pages have some smudges and slight darkening (see our many images). Learn More about condition grades 
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