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Auction History Result

5w0210 STAR WARS 23x35 special poster 1977 rare Coca Cola promotion for the Burger Chef chain!

Date Sold 1/18/2024
Sold For: Login or Register to see sold price.


An Original Vintage Unfolded Special Movie Poster (measures 23" x 35" [58 x 89 cm]) (Learn More)

Star Wars (now known as "Star Wars: Episode IV - A New Hope"), the classic 1977 George Lucas (nominated for the Best Director Academy Award for this film) outer space fantasy action adventure science fiction (sci-fi) epic ("A long time ago in a galaxy far, far away..."; "George Lucas, the man who brought you American Graffiti now brings you an adventure as big as the cosmos itself: Star Wars, the story of a boy, a girl, and a universe. It's a spectacle light years ahead of its time from 20th Century Fox."; "Written and Directed by George Lucas"; nominated for the Best Picture Academy Award) starring Mark Hamill (as Luke Skywalker), Harrison Ford (as Han Solo), Carrie Fisher (as Princess Leia), Peter Cushing (as Grand Moff Tarkin), Alec Guinness (nominated for the Best Supporting Actor Academy Award for this film; as Obi-Wan Kenobi), Anthony Daniels (as C-3PO), James Earl Jones (as the voice of Darth Vader), David Prowse (billed as "Dave Prowse"; as the man inside the Darth Vader suit!), Peter Mayhew (as Chewbacca), Kenny Baker (as R2-D2), and Phil Brown (as Uncle Owen)
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that in 1977, George Lucas recognized the value of merchandising his new movie, and he approached many companies about doing special advertising tie-in posters. He made four deals for the exact same posters with Coca-Cola! There was a set of 4 posters and one of the four deals was distributed through Burger Kings, and at the bottom of each, it said "A poster series from The Coca-Cola Company and Burger King", and each had "Number One of Four", etc. The second deal was through another burger chain, now defunct, Burger Chef, and at the bottom of each, it said "A poster series from The Coca-Cola Company and Burger Chef Systems Inc." The third set was distributed in Japan only, and at the bottom of each of those, it said "A poster series from The Coca-Cola Company (Japan)". The fourth set was distributed in the U.S. by Coca-Cola, it said "An original poster series from The Coca-Cola Company". While we have auctioned many examples of the above posters, this poster (which we have only auctioned once before and it sold for $580!) advertises the 1977 promotion for the Burger Chef chain!

Condition: good to very good. The poster was never folded. It has several light and fine crease scattered throughout and there is some slight discoloration in the lower quarter of the poster (mostly only noticeable on back). Other than some minor edge wear it is otherwise generally in pretty nice condition.
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