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Auction History Result 5a117 LOT OF 7 EXHIBITOR 1954 EXHIBITOR MAGAZINES '54 filled with movie images & information! Date Sold 2/21/2016 Sold For: Login or Register to see sold price. a lot of 7 1954 issues of Exhibitor (at some point, the name changed to "Motion Picture Exhibitor", and we think that at some later time it became "International Motion Picture Exhibitor", but we can't say for certain), one of the many trade magazines sent to movie theater owners starting in 1918. Each magazine measured approximately 9" x 12", and each contained around 30 pages (more for special issues). Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that at some point in the mid 1950s, when the studio's revenues were cut by competition from TV, this magazine merged with a rival, "Showmen's Trade Review", which had been first published in 1933. Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s! Measurements: 9" x 12"Condition: good to very good. The issues have varying amounts of wear on the covers and spines but are otherwise in pretty good condition. Learn More about condition grades Titles included:
  
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