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Auction History Result

4a067 SCHAEFER PALE DRY BEER billboard poster '50s great image of tennis racket w/2 balls behind glass of beer!

Date Sold 2/26/2009
Sold For: Login or Register to see sold price.


An Original Vintage Folded Advertising Billboard Poster (billboard; measures approximately 9' x 20') (Learn More)

Schaefer Beer is a brand of American alcoholic beer from 1842 to the present. It was first produced in New York City in 1842 before the company relocated to Brooklyn in the early 20th century. In the mid-1970s, Schaefer Beer was one of the top selling beers in the U.S., ranking as high as fifth in both the 1950 and 1970 rankings.
If you know who did the art (if any), please let us know.
Important Added Info: This billboard advertising poster was folded in a way that makes it resemble a tri-folded six-sheet (only much larger, of course, as there are more sections). But the length and width of the folded billboard is just about the same as that of a folded six-sheet or three-sheet. This means that this billboard needs to be sent in an oversized flat package, which will measure roughly 16" x 38", and it will cost more to send than a regular sized package. Also note that this billboard was printed in 12 sections.

Condition: good to very good. There is one small piece of the poster (the piece from the top left, with only background), which has considerable staining and some paper loss along one foldline. The other pieces of the poster have some rippling (likely due to exposure to moisture), and some small tears and tiny areas of paper loss on parts of some foldlines.
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