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Auction History Result 6p206 SHALL WE DANCE set of 3 trade ads '37 Fred Astaire & Ginger Rogers dancing images! Date Sold 2/3/2013 Sold For: Login or Register to see sold price. A Set of 3 Original Vintage Theatrical Trade-Ad (measures 9 1/2" x 12 1/4" [24 x 31 cm]; 2 pages) (Learn More) Shall We Dance, the classic 1937 Mark Sandrich romantic dancing musical comedy ("Control yourself! ...they're coming on skates!"; "Music by George Gershwin"; "Lyrics by Ira Gershwin"; about a male ballet dancer and a female musical comedy star who have a pretend romance in order to gain publicity, but of course, they fall in love for real!) starring Fred Astaire, Ginger Rogers, Edward Everett Horton, Eric Blore, Jerome Cowan, Ketti Gallian, William Brisbane, Harriet Hoctor, and Mantan Moreland. Note that this is the Astaire & Rogers movie where they dance together on roller skates! NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ads offered here were removed from a yearbook or magazine. They can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good. Learn More about condition grades 
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