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Auction History Result

3p0192 FILM BULLETIN exhibitor magazine July 29, 1936 one of the earliest issues when it was a weekly!

Date Sold 1/17/2023
Sold For: Login or Register to see sold price.


An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12" [23 x 30 cm]; 8 pages) (Learn More)

Film Bulletin, one of the many trade magazines sent to movie theater owners starting in 1935. It was originally a weekly for the first few years and then became a bi-weekly, and we don't know exactly how long it continued publication or exactly when it started (it was originally called "Independent Exhibitors Film Bulletin", and we don't know when it changed its name to just "Film Bulletin"). Each magazine measured approximately 9" x 12", and each contained around 30 pages. Each bi-weekly issue would be filled with articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Some of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s!
Important Added Info: Note that we have provided a picture of the front cover of the magazine, and also pictures of one or more interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that sometimes there were only a few ads in each magazine, and sometimes quite a few, but that often the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided.

Condition: good. Note that we checked every page of this magazine and it is complete and uncut. Most exhibitor magazines show clear signs of wear because they were used by exhibitors to decide what movies to order. We have provided an overall description of the condition of the magazine, and also several images of interior pages, plus the cover, and those will help you to judge the condition of this magazine.
Learn More about condition grades

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