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Auction History Result

2s0417 RITA MORENO 8x10 studio negative 1950s full-length in sexy bikini early in her career!

Date Sold 8/7/2022
Sold For: Login or Register to see sold price.


A Photographic Negative (measures 8" x 10" [20 x 25 cm]) (Learn More)

Rita Moreno was born in Puerto Rico in 1931. She showed her amazing talents even as a teen, but because she was super sexy and "Latin", Hollywood stuck her solely in sexpot type roles (her first movie was So Young, So Bad, in 1950!) and in 1954 she was even on the cover of Life magazine in a sexy pose, with the title, "Rita Moreno: An Actresses' Catalog of Sex and Innocence."! Most actresses in that situation would have spent the rest of their careers playing Latin "bad girls", but Moreno wanted much more, and she had the talent to do so! Her breakthrough performance was as Anita in West Side Story and she won the Oscar as Best Supporting Actress. She has since alternated between movies, Broadway, and television, and is one of the few performers to have won an Oscar, a Grammy, a Tony, and an Emmy! In 1997 to 2003 she added considerably to HBO's ultra-gritty "Oz" series, as Sister Peter Marie Reimondo. And amazingly, in 2021, she had a major role in Steven Spielberg's remake of West Side Story, playing the widow of the store owner (and doing a fine job)! As of 2022, she is still alive at the age of 89!
Important Added Info: Note that this is a "studio-issued" negative. What is it? It was produced by the studio but is not the camera original. It is very high quality and was created in quantity by the studios and sent to media outlets or other places that had need of the very highest quality image for reproduction purposes (in newspapers, magazines, or elsewhere). We have put a scan of the negative that shows the "positive image" (in addition to an image of the negative image). REMEMBER THAT WHAT YOU RECEIVE WILL BE A PHOTOGRAPHIC NEGATIVE, NOT A POSITIVE IMAGE LIKE YOU ARE SEEING. However, we will provide the winning bidder of this auction that positive image scan that is both high quality and not watermarked (on request to the winning bidder, and only the winning bidder). The negative is in a plastic sleeve (but we removed it and scanned it, so that bidders could see just how high quality it is). It will be sent to the winner of the auction in its sleeve.

Note that this negative (and 96 others we are currently auctioning, in 97 separate auctions) has a wonderful provenance! From 1938 through the 1960s, movie fans would purchase photos of their favorite movie stars from a company in Brooklyn, New York, called "Movie Star News". This company, owned by Irving Klaw, sold a massive number of repro photos, because it became widely known to have some of the highest quality movie star images there were, as good or better than what the studios themselves produced. It turns out that Klaw had obtained the negatives that he made his photos from directly from the major studios, who apparently did not want to store negatives due to the fear of them being a fire hazard. He amassed an unmatched collection of over 20,000 negatives of all the top Hollywood stars, and over half of them were "camera originals", meaning they were the ones in the camera when the photographer took the image, and were hand retouched by the photographer (if retouching was necessary).

Irving Klaw died in 1966, and his nephew continued his business for many years, but he closed the business in 2012, and the archive of negatives passed through several hands before being acquired by a company that hired a professional archivist to spend over a year cataloging the negatives. The 97 negatives we are currently auctioning are from this amazing archive, and approximately half of them are camera originals, and half are "studio negatives" (created by the studio directly from the camera original). See above for which type of negative the one in this auction is. These include wonderful images of top Hollywood stars! This is an amazing opportunity to not only purchase ultra rare negatives, but also to obtain ones from one of the most legendary archives ever assembled!

Condition: good to very good. There is a piece of thin red tape on two borders.
Learn More about condition grades

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