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Auction History Result

4d0180 FLYING DOWN TO RIO die-cut pressbook 1933 great full-color images of most of the posters!

Date Sold 4/16/2023
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 29 pages) (Learn More)

Flying Down to Rio, the classic 1933 Thornton Freeland South America Rio De Janeiro Brazil airplane aviation pilot romantic love triangle musical ("Musical Romance Staged in the Clouds..."; "Too big for the world... So they staged it in the clouds... Too beautiful for words... So they set it to music!"; "Come, take a joy ride through the sky!"; "Romance that soars on the wings of song") starring Dolores Del Rio, Gene Raymond, Paul Roulien, Ginger Rogers, Fred Astaire, and Blanche Friderici. Note that this was the first of the ten movies Fred Astaire and Ginger Rogers made together, which explains why they were fourth and fifth billed, and not pictured on any poster art! Also note that this movie was made at a time when Hollywood had a "love affair" with South America in general, and Brazil (and Rio de Janeiro). Paul Roulien was a Brazilian singer who came to Hollywood in 1931, and he sang in several movies. In this movie, he was part of a romantic love triangle with Dolores Del Rio and Gene Raymond, and it was his best role. In 1934, he returned to Brazil and quit acting in 1938.
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have only previously auctioned one example of this pressbook, and that was 10 years ago, and that example had cuts and was missing the front cover, and was only in "fair to good" condition (and it still sold for $321), while this example is complete and uncut!

Note that we have provided an image of the front and back covers of this pressbook (if the back cover is not the poster page, we photographed the interior poster page), and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Note: We have 11 images of this pressbook, but due to a space limitation, only TEN of the 11 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 1.

Note that for the past 18 months, we have auctioned one of the most extraordinary collections of pressbooks ever assembled! What made it so extraordinary is that it contained lots and lots of extremely rare pressbooks, mostly from the 1930s and 1940s, including many that we had never auctioned before. In our last few regular auctions, we auctioned most of the last of this gigantic collection, and now, in this April Major Auction, we are auctioning the very last of them, and one quick look tells you that "we saved many of the very best for last"! This is your FINAL opportunity to buy from this extraordinary collection!

Condition: good, NO CUTS. The pressbook is complete and uncut. The cover and first interior page are separated from the rest of the pressbook, and the last two pages are still bound together, but are separated from the rest of the pressbook. There is tape staining down the left of the front cover at the spine and also at the top of the spine edge of the first interior page (which shows from the front, because of the die-cut cover), and there is some wear around the edges of the covers. There was once a tipped-in herald that is now missing. Obviously, one could locate another example of that and put it with this pressbook.
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