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Auction History Result 1m086 BEAT THE DEVIL trade ad '53 Humphrey Bogart, Gina Lollobrigida, Jennifer Jones, John Huston! Date Sold 10/9/2016 Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 1 page) (Learn More) John Huston's Beat the Devil, the 1953 (released in the U.S. in 1954) John Huston English/Italian/U.S. romantic crime comedy adventure melodrama ("The Bold Adventure that Beats them all!"; "screenplay by John Huston and Truman Capote from the novel 'Beat the Devil' by James Helvick"; "The bold adventure of the year!"; "Adventure at its boldest! Bogart at his best!"; "Europe, the Mediterranean, Africa... This was their road to adventure and a fabulous fortune... A dangerous band of desperate men goaded on by two beautiful women... All of them out to beat the devil at his own game!"; "Bogart meets his match in the bold adventure that beats them all!") starring Humphrey Bogart, Jennifer Jones, Gina Lollobrigida, Robert Morley, Peter Lorre, and Edward Underdown NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good. There are light brown dot stains scattered in the center of the ad. Learn More about condition grades 
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