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MOTION PICTURE NEWS MOTION PICTURE NEWS magazine, exhibitor OR search current auctions Auction History Result 4s002 MOTION PICTURE NEWS exhibitor magazine Jun 22, 1929 contains Universal 1929-30 campaign book Date Sold 1/25/2015 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 104 pages) (Learn More) Motion Picture News ("The Exhibitors' Medium of Communication"; "Motion Picture News has the quality circulation of the trade"), one of the many trade magazines sent to movie theater owners starting in the early 1910s (it was very similar to Moving Picture World, which apparently was its main competitor in the 1910s). We don't know when this magazine began publication or when it ceased, because issues of it are incredibly rare! Each magazine measured approximately 9" x 12", and each contained many pages. Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies. Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! The studios spent a great deal of time and money creating the ads, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1920s and 1930s! Note that we do not have the time to list the contents of each magazine we are selling (this magazine does not have a "table of contents", and of course, the most interesting part of the magazine is the great illustrated ads), but we have pictured the cover, and several interior 2-page spreads. Each of these magazines, which were NOT printed on newsprint, and were printed on quality paper, is packed with very interesting visual and written material, almost all of which has not been seen since the date the magazine was published. We doubt anyone who buys these magazines will be disappointed by the content! Note that there are two differences between this magazine and Moving Picture World. One is that the ads are almost all in black & white, and that the ads are more separated from the editorial content of the magazine. If anyone knows more about this magazine, please e-mail us and we will post it here. Important Added Info: IMPORTANT! Each year from the 1910s to the 1940s, the studios would send examples of elaborate campaign books to many theater owners, and it appears that very few examples have survived. IN ADDITION TO SENDING THEM TO THEATER OWNERS, THEY WOULD SOMETIMES HAVE AN EXTRA PRINT RUN OF ALL THE PAGES RUN OFF, WHICH WOULD BE THEN SENT TO AN EXHIBITOR MAGAZINE AND INCLUDED AS AN ADDITION TO A REGULAR ISSUE OF THAT MAGAZINE! IN THIS CASE, WHAT WE ARE AUCTIONING HERE IS THE JUNE 22, 1929 EDITION OF "MOTION PICTURE NEWS", WHICH CONTAINS THE ENTIRE UNIVERSAL 1929-30 CAMPAIGN BOOK (in this case though, two of those pages were torn out; see below). Condition: fair. There is a page that was roughly torn out of the Universal campaign book insert (see above; a small amount remains). There are a few other pages that are loose, but we have seen this campaign book before, and we know that it is only those two pages that are missing, and that the other 42 pages of the 44-page campaign book are present. There is paper loss at the top of the spine and some paper loss on the top of the back cover of the magazine, with some wear around the edges. But the campaign book insert is mostly in nice condition, except for the missing two pages (see our images). Learn More about condition grades 
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