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Auction History Result

7k097 SEVEN YEAR ITCH pressbook '55 classic skirt blowing image of sexy Marilyn Monroe + herald!

Date Sold 3/19/2013
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 18" [36 x 46 cm]; 24 pages). Also included is a herald that has 4 pages. (Learn More)

The Seven Year Itch, the classic 1955 Billy Wilder married-man-with-roving-eye romantic comedy ("It's the stage riot that rocked New York for 3 years!"; "Based upon an original Play 'The Seven Year Itch' by George Axelrod"; the movie that features the famous scene where Marilyn is standing over the grating as her dress flies up around her legs; the entire movie was very sensational in its day!) starring Marilyn Monroe, Tom Ewell, Evelyn Keyes, Sonny Tufts, Robert Strauss, Oscar Homolka, Marguerite Chapman, Victor Moore (as the plumber; in his final movie role), Dolores Rosedale (billed as "Roxanne"), and Carolyn Jones. Note that the image of Marilyn Monroe with her skirt blowing up is rightfully the most remembered image of Marilyn from any of her movies. But this movie also has the memorable scene which was extremely risque for its time, where a naked Marilyn in a bubble bath gets her toe caught in the faucet and a plumber must free her!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that this pressbook comes with the original 4-page 11" x 17" herald which has a different full-length skirt blowing Marilyn image on the cover (see our image)! Also note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald that was included with it, and it is pictured next to the pressbook below. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: good to very good, NO CUTS. The pressbook is complete and uncut. It was lightly folded down the middle twice, and there are creases on those two folds. There are tears, creases, and very tiny paper loss in the right 1" of the cover only. The pressbook was lightly partially folded across the middle (we would prefer not to fold it completely, but we will do so if the new buyer requests).
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