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Photoplay, the leading movie magazine sold to the public from the 1910s through the 1940s ("The World's Leading Moving Picture Magazine"; "America's largest-selling movie magazine"). It began publication in 1909 as a thick 6 3/4" x 10" magazine, and within a year, it hit on its successful formula of running heavily illustrated stories about current movies and their stars. We don't know exactly when they switched to the full size, but it was some time around 1917. Each issue features a great full color cover of a leading star of the day, plus lots of interior publicity stories about current stars and movies with many color and black and white images throughout. Also, in every issue are many wonderful vintage ads, some in color and some in black and white, and sometimes the ads can be just as much fun as the original stories and pictures. Of course, some of the ads are from movies that were about to open, and in the early days of eBay, people would remove those full-page ads and auction them by themselves, and they would often sell for $10, $20, or more, just for a single movie ad removed from a magazine just like this! Note that for a brief time starting around 1940, Photoplay switched to a larger format that measured just under 11" x 14". But apparently this was not as popular with their readers as the regular magazine size, and so they switched back to that size around 2 years later (these larger issues are more scarce than the regular sized ones and more difficult to find in nice condition). Also note that during World War II, Photoplay combined with Movie Mirror and for a brief time, the title read "Photoplay combined with Movie Mirror", but then reverted back to simply being called "Photoplay".

Artist: Earl Christy

Important Added Info: Note that this is solely the cover of the magazine.

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