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Auction History Result 1m084 BATHING BEAUTY trade ad '44 wonderful art of sexy Esther Williams in swimsuit! Date Sold 10/9/2016 Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 12 1/4" x 18" [31 x 46 cm] when opened) (Learn More) Bathing Beauty, the 1944 George Sidney romantic aquatic swimming musical comedy ("M-G-M's mammoth Technicolor musical spectacle!") starring Red Skelton, Esther Williams, Basil Rathbone, Bill Goodwin, Ethel Smith, Jean Porter, Carlos Ramirez, Harry James & His Music Makers, Helen Forrest, Xavier Cugat & His Orchestra, and Lina Romay. Note that this was Esther Williams' first movie that focused on her great athletic swimming ability, and she was basically the star of the movie, even though she was second billed to much bigger star Red Skelton (and she was primarily the focus of all the movie advertising). NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was printed individually. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good. Learn More about condition grades 
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