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Auction History Result 5a0132 PARAMOUNT FIRST QUARTER 1935-36 campaign book 1935 Betty Boop, Popeye, Max Fleischer cartoons! Date Sold 7/12/2020 Sold For: Login or Register to see sold price. An Original Vintage Campaign Book (measures 9 1/2" x 12 1/4" [24 x 31 cm]; 28 pages) (Learn More) Paramount 1935-36, the 1935 studio campaign book ("More than ever, the greatest name in pictures"), which was a special campaign book that Paramount put out promoting their releases solely for the first quarter of the 1935-36 movie season, which ran from the beginning of August through the end of October. Apparently, Paramount was issuing so much product at this time that they no longer did a campaign book each year, but instead did one each quarter of the year! This one has just 30 pages, with a summary of everything they would be releasing during those three months, with smaller illustrations by the names of the movies and subjects. The book includes information on their features (including The Milky Way with Harold Lloyd, Hands Across the Table with Carole Lombard, Cecil B. DeMille's The Crusades, and many others), and also a full page on their brand new Hopalong Cassidy series of westerns, plus a page on their Max Fleischer Color Classics, and another page on their 12 Popeyes and 12 Betty Boops! What is really fascinating about this is that the ad for Hopalong Cassidy says that James Gleason plays the lead and there is art of him as Cassidy, and is recognizably Gleason! What happened? Apparently, Gleason was all set to play the part, but at the last minute (after ads were prepared), he signed a long term contract with RKO, and Paramount had to quickly find a new Hopalong Cassidy. They turned to William Boyd, who had been a top star in the early 1930s, but he was 40 years old. Of course, this turned out to be the role of his lifetime, but the series would have been SO different had James Gleason played the lead! NOTE: Click on linked names to see a biography. Important Added Info: Note that this campaign book comes from a newly discovered collection of 15 campaign books, which we are auctioning in 15 individual auctions. They belonged to a man who was a poster artist for a specific theater in the early 1930s, and he would receive these campaign books and then take ideas for posters from them! This meant that sometimes he removed a specific ad or a specific page or pages, so several of these 15 have one or the other defect (or both), which is always clearly noted in the condition section below. While it is sad that they are not in perfect condition, one can also focus on the fact that it is wonderful that he saved these at all, when most theater owners and employees simply threw them out after the movies have played, which accounts for their extreme rarity. Note that not only was he active at a time when many great movies were released, but he also saved some of the books that had the absolute best art, as is immediately apparent when you look at the 15 pressbooks in this collection (in their separate auctions). Condition: fair. One page was roughly removed, and three pages have portions missing. We can't say for certain which pages are missing, but if a movie is listed in the above description, and we did not picture it, then it may well be on one of the missing pages, so know that is a real possibility and bid accordingly. In addition, the lower right corner of the cover is missing. The book has really major defects, so consider all of this before bidding on it. Learn More about condition grades 
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