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Auction History Result

2s0046 BORDERTOWN pressbook 1935 Paul Muni & sexy Bette Davis, cool film noir posters, ultra rare!

Date Sold 8/7/2022
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 17" [28 x 43 cm]; 36 pages) (Learn More)

Bordertown, the 1935 Archie Mayo (billed as "Archie L. Mayo") romantic love triangle murder crime film noir ("Immortal drama with immortal stars!"; "Now He's a Fugitive from the Inhuman Bondage of a Female Scarface"; about a Hispanic man who goes to work as a bouncer in a cafe in Mexico on the border by California, and he rises up to become the partner of the owner, but the owner's boss likes him in the wrong way, and she wants him to conspire with her and kill the boss so that they can own the casino and be together, but he has different ideas) starring Paul Muni, Bette Davis, Margaret Lindsay, Eugene Pallette, and Robert Barrat. Note that Warner Bros. in 1940 "lifted" a huge chunk of the plot of this movie and reused it as part of "They Drive By Night", and of course, there are also many similarities to the plot of "The Postman Always Rings Twice"! Note that there is something unusual about this movie. When it was first released, Paul Muni was Warner Bros. top star and Bette Davis received secondary billing to him. When she quickly rose to stardom after this movie was released, the movie was given a quick re-release in 1937, where the two stars were now equally billed. This quick re-release likely explains why first release 1935 paper from this movie is incredibly scarce (and also, the 1934 lobby cards and smaller posters were on a flat finish, while the 1937 re-release ones were on a linen-like paper, which is the reverse of how it is for many other classic 1930s Warner Bros. titles).
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this first release pressbook! Note that Paul Muni's "star" at Warner Bros. was so "bright" at this time, that the studio solely put his name in giant letters on the cover of the pressbook, and did not bother putting the name of the movie on the cover at all (and they also did not put Bette Davis' name or image, even though she was a top star at this time, although two years later, the movie would be re-released with Bette Davis getting equal billing to Muni)!

Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we are auctioning 30 of the very best (and most rare) pressbooks from this collection, which is absolutely the finest collection of pressbooks we have ever been consigned. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut!

Condition: good to very good, NO CUTS. Note that we solely give an overall grade to these rare pressbooks, and tell you whether it is complete and uncut. However, you can view our multiple images of the covers and the interior pages that should give you a good sense of the pressbook's condition. The pages are very lightly rippled around the edges. The pressbook was very lightly folded in half at one time. Otherwise, it has survived in pretty nice condition!
Learn More about condition grades

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