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AIR CONDITIONING PROMO AIR CONDITIONING PROMO advertising poster OR search current auctions Auction History Result 8m196 AIR CONDITIONING PROMO Cool Comfortable At All Times herald '30s in WC & 1sheet sizes! Date Sold 5/5/2013 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Advertising Sheet (measures 4 1/2" x 10 1/4" [11 x 26 cm]; 1 page) (Learn More) Air Conditioning Promo, the circa 1930s advertising sheet from the Berkshire Poster Company. The sheet advertises a poster that this company sold directly to movie theaters, which let the theater promote their great air conditioning! In the 1930s, few homes had central air conditioning or even wall units, and every night through the hot summers, just about everyone would go to a movie theater, just as much to be able to sit in their cool air conditioned theater as to see the movies that were playing! The theaters had HUGE air conditioning units, and they would put these posters on display in prominent positions so that potential customers would know for certain that they would be sitting in cool comfort! If you know who did the art (if any), please let us know. Important Added Info: Note that this is one of several advertising sheets we were consigned that each illustrate a different poster that could be purchased from the Berkshire Poster Company. This advertising sheet is for the "Cool Comfortable At All Times" style (the others are being offered in separate auctions). Condition: very good to fine. The advertising sheet is in quite nice condition! Learn More about condition grades 
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