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Auction History Result 2s0183 WIZARD OF OZ TC 1939 Judy Garland & all top cast, Hirschfeld art in title letters, rare! Date Sold 8/7/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Title Lobby Card (LC TC; measures 11" x 14" [28 x 36 cm]) (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. Artist: Al Hirschfeld Important Added Info: Note that this wonderful title card is of course extremely desired by collectors, especially because its image was not used on either of the half-sheets, and it was not used on any of the posters, and many feel it is one of the very best images on any of the posters created for this most classic movie (especially because it has portraits of all the top stars except for the Wicked Witch, who was not featured on the first release advertising, and it has Al Hirschfeld art inside the letters of the title!). We have only auctioned it four times over our many years of auctioning, and the last time was seven years ago! Also note that we have a scan of both the front and the back of this lobby card, which should greatly help you see what defects it has. What IS gelbacking? Learn More Condition: very good. The card had tiny pinholes in the corners and a tiny pinhole in the top center of the image at the edge of the blue background. It had the tiniest pinhole in the center of the bottom blank border. It had a 1/2" tear in the right border extending into the green background. It had a diagonal crease in the bottom right corner. It had a tiny stain just below the left of Garland's hair in her shoulder. Overall, the card was in very good condition prior to restoration. A talented restorer gel backed the card (meaning they backed the card onto a gel material) and they then performed excellent restoration to the above defects, and then removed the gel backing, so that the card still exactly looks and feels like an original card (and it is!), with no backing at all. You can see slight signs of the restoration, but the card displays really well! Learn More about condition grades 
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