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Auction History Result

6p0242 SEVEN ARTS TV campaign book 1960s cool ads for Marilyn, James Dean, John Wayne & more!

Date Sold 11/24/2020

Sold For: Login or Register to see sold price.

An Original Vintage Television Campaign Book (measures 9" x 12" [23 x 30 cm]; 41 pages) (Learn More)

Seven Arts was a production company founded in 1957 by Ray Stark, which made movies that were released by various studios. Sometime soon after, they created Seven Arts Associated Corp., a subsidiary of Seven Arts Productions, which made deals with the studios to release their recently made films on TV, and they made a series of hardcover books showing the movies they had available, and in the earlier volumes, they would have a full page with the title, credits, and a small scene from the movie, with a facing page with a full page close up from that movie, and in some later volumes, they had cast and credits on the left page, and a montage of scenes from that movie on the right page, and they also used a few other formats over the years! We have seen volumes from #4 to #14 of these hardcover books, which are from 1960 through the late 1960s. Note that in 1967, Seven Arts acquired controlling interest in Warner Bros. and then merged together as Warner Bros.-Seven Arts, and we imagine that affected the movies they offered to TV.

Important Added Info: Note that this spiral-bound campaign book has ads for 40 Warner Bros. "Films of the 50s" that Seven Arts made available to TV at some point in the 1960s. It includes great ads for Prince and the Showgirl, Rebel Without a Cause, Hondo, High and the Mighty, and many more. If anyone knows more about this, please e-mail us and we will post it here.

Condition: very good.
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