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Auction History Result 4j0028 7 UP billboard poster 1958 pretty woman in nightgown enjoying the soda's fresh, clean taste! Date Sold 6/6/2023 Sold For: Login or Register to see sold price. An Original Vintage Tri-Folded Billboard Advertising Poster (measures approximately 9' x 20') (Learn More) 7 Up (Seven Up and stylized as 7up outside the U.S.) is a brand of lemon-lime flavored, non-caffeinated soft drink that was created by Charles Leiper Grigg in 1929. The product was originally named "Bib-Label Lithiated Lemon-Lime Soda", and it contained lithium citrate, a mood-stabilizing drug, until 1948. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to "7 Up Lithiated Lemon Soda" before being further shortened to just "7 Up" by 1936. If you know who did the art (if any), please let us know. Important Added Info: Note that this billboard poster was printed in 12 sections designed to overlap. This poster was tri-folded only (which means there is one less machine fold than usual). This means the poster has a significantly lesser number of folds overall than with the same poster that was folded in the "regular" way, which is nice, but it means that it needs to be sent in an oversized flat package, which measures roughly 13" x 30", so it will cost more to send than if it were folded in the regular way, especially if it is sent to a non-U.S. address. Condition: very good. There is some darkening on the back of the part of the poster that was on the outside when it was fully folded, but it has little effect on the front. There are a few small tears and tiny paper loss on small parts of some folds. Overall, it has survived in pretty nice condition (see our image). Learn More about condition grades 
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