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Auction History Result 2a0407 SHOP AROUND THE CORNER pressbook 1940 James Stewart, Margaret Sullavan, Lubitsch, ultra rare! Date Sold 4/17/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 19 1/2" [36 x 50 cm]; 17 pages). Also included is an ad supplement that has 8 pages. (Learn More) The Shop Around the Corner, the classic 1940 Ernst Lubitsch Budapest Hungary mistaken identity romantic comedy ("Great News! The new film hit by the producer of 'Ninotchka' is here!"; with a wonderful screen play by Samson Raphaelson; about two store employees who search for love through the mail, and they think they found their soulmates, not knowing that it is actually their fellow employee that they can't get along with!) starring James Stewart (Jimmy Stewart; as Mr. Kralik), Margaret Sullavan (as Klara Novak), Frank Morgan (as Mr. Matuschek), Joseph Schildkraut (as Mr. Vadas), Sara Haden, Felix Bressart (as Pirovitch), William Tracy (as Pepi Katona), Inez Courtney, Sarah Edwards, Edwin Maxwell, Charles Halton, and Charles Smith (as Rudy). Note that there was a musical remake of this movie in 1949 with Judy Garland and Van Johnson (as "In the Good Old Summertime"), and another in 1998 with Tom Hanks and Meg Ryan (as "You've Got Mail"), but neither of those captured the magic of the original. If you want to see a wonderful movie, see this one! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever auctioned. In this April Major Auction, we are auctioning 32 REALLY excellent and extremely rare ones, "the best of the best", mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! Note that in the mid 1930s, MGM spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, starting in 1938, they apparently had great paper shortages already, and they economized on their pressbooks by eliminating the color covers and using newsprint for the entire pressbook, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook). After they made these pressbooks, starting in 1941, they economized even more and made their pressbooks even smaller, and this did not change until well after World War II, when they finally regained access to quality paper! Condition: fair, NO CUTS. The pressbook is complete and uncut. However, all of the pages of each MGM pressbook from this period were printed on a newsprint that was exactly like what was used in newspapers at that time (see above), and it almost always ages terribly, resulting in incredibly brittle insides. On this particular pressbook, all the pages, including the covers, are printed on newsprint and are extremely fragile. You can view our multiple images of the covers and the interior pages that should give you a good sense of the pressbook's condition. Learn More about condition grades 
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