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Auction History Result

3s0452 LOT OF 1 HOLLYWOOD MOVIE MAGAZINES BOUND VOLUME 1943 hardcover containing three issues!

Date Sold 3/8/2020
Sold For: Login or Register to see sold price.

a lot of 1 bound volume of three 1943 issues of Hollywood ("The Screen's Only Pictorial Magazine"; "The Smartly Different Screen Magazine"; "The Motion Picture Magazine from Hollywood"; "The Talking Picture Magazine from Hollywood"; "The Semi-Monthly Motion Picture Magazine"), one of the many movie magazines sold to the public. Originally, the publishers of this magazine tried to set it apart from the other movie magazines by making it a larger size, and having all the pages printed on a higher quality paper stock. But this cost more, and the trade off was that it sold for 15 cents instead of 10 cents, and even still, they had single color covers, and far less pages than other movie magazines. Apparently, this experiment proved to not be successful and in August of 1930, the magazine was sold to Fawcett Publications (publishers of Screen Play and many other magazines), and Fawcett immediately made it a standard size and went to pulp paper, and slowly converted the magazine to looking just like all the others (they lowered the price back to 10 cents with the April 1932 issue), with each issue featuring a great full color cover of a leading star of the day, plus lots of interior publicity stories about current stars and movies with many black and white images throughout. Also, in every issue are many wonderful vintage ads in black and white, and sometimes the ads can be just as much fun as the original stories and pictures. Of course, some of the ads are from movies that were about to open, and in the early days of eBay, people would remove those full-page ads and auction them by themselves, and they would often sell for $10, $20, or more, just for a single movie ad removed from a magazine just like this! Note that in an odd irony, this magazine which started out selling for 15 cents per copy, compared to 10 cents for most of its competitors, hit on hard times in the late 1930s, when it lowered its price to 5 cents, and promoted itself with the tagline "Only 5 cent movie magazine in the world"!
Measurements: 9" x 12"

Condition: very good. All three issues are bound into the volume, but are otherwise in really nice condition!
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Titles included:

HOLLYWOOD (US magazine) (1)

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