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Auction History Result 1p0566 GUYS & DOLLS pressbook 1955 Marlon Brando, massive & wonderful, with many sections! Date Sold 2/15/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 15" x 20" [38 x 51 cm]; 75 pages). Also included is a herald that has 4 pages. (Learn More) Guys and Dolls, the 1955 Joseph L. Mankiewicz New York City romantic gambling Broadway dance musical ("It's a living breathing doll of a musical!"; "Samuel Goldwyn presents America's Own Musical!"; based on the play by Abe Burrows & Jo Swerling; about a professional gambler who bets an operator of an illegal craps game that he can take a beautiful Salvation Army worker to Cuba with him for dinner!) starring Marlon Brando (as Sky Masterson), Jean Simmons (as Sister Sarah Brown), Frank Sinatra (as Nathan Detroit), Vivian Blaine (as Miss Adelaide), Robert Keith (as Lt. Brannigan), Stubby Kaye (as Nicely-Nicely Johnson), B.S. Pully (as Big Jule), Johnny Silver (as Benny Southstreet), Sheldon Leonard (as Harry the Horse), The Goldwyn Girls, and Larri Thomas (as the sexy Cuban dancer who flirts with Brando in Cuba, and gets in a fight with Simmons!). Note that Sam Levene was the original Nathan Detroit in the first stage version of "Guys and Dolls", but he was replaced for the movie by Frank Sinatra, because producer Sam Goldwyn did not consider Levene a big enough name, and Goldwyn also refused to let Sinatra play Sky Masterson, who would have been wonderful, and instead Goldwyn cast Marlon Brando (which led to much friction between Brando and Sinatra)! NOTE: Click on linked names to see a biography. Important Added Info: Note that we were recently consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). Now we continue to auction pressbooks from this collection, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, we are solely auctioning larger pressbooks, mostly 14" x 17" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s can't be found in great condition, and some of them are printed on newsprint, and are hard to find in even lesser condition. We have many images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! This massive pressbook is called "Exhibitor's Promotion Portfolio". It is a large full-color folder that contains 5 different booklets, "Advertising", "Publicity", "Exploitation"; "Accessories", and "Highlights". The sections are filled with pictures of stars, news articles, and ideas on how to promote the film! Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald that was included with it, and it is pictured next to the pressbook below. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. This very large pressbook is complete and uncut, and it was never folded. Learn More about condition grades 
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