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Auction History Result 5z513 COORS 22x25 advertising poster 1984 cool Coors Light can and musical notes, instruments! Date Sold 4/26/2018 Sold For: Login or Register to see sold price. An Unfolded Advertising Poster (measures 22" x 24 3/4" [56 x 63 cm]) (Learn More) Coors is a beer brand that was founded in 1873 by German immigrants Adolph Coors and Jacob Schueler. In 1880, Coors bought out his partner and became sole owner. For much of its first century of existence, Coors beer was marketed solely in the American West. This gave it mystique and made it a novelty, particularly on the East Coast, and visitors returning from the western states often brought back a case. This iconic status was reflected in the 1977 film Smokey and the Bandit, which centered around an illegal shipment of Coors from Texas to Georgia. The company finally established nationwide distribution in the United States in the mid-1980s. Coors Light was introduced in 1978 when health-conscious baby-boomers were reaching the legal drinking age. If you know who did the art (if any), please let us know. Condition: good. The poster has slight discoloration scattered in some areas from exposure to moisture. Learn More about condition grades 
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