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Auction History Result 9p0092 WIZARD OF OZ herald 1939 biggest screen sensation since Snow White, very rare & different! Date Sold 8/31/2021 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Herald (measures 8 1/4" x 10 1/4" [21 x 26 cm]; 4 pages) (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned three examples of this 1939 first release herald, and the last one sold for $1,100! This is one of an excellent collection of 27 rare heralds from the late 1930s and early 1940s which was recently discovered. Many of them are ones we have either never auctioned before or only auctioned once or twice. The heralds were all printed in the U.S., but were mostly used in theaters in Egypt, so most have overprinting on the back for an Egyptian movie theater. Also, almost all of the heralds have either tiny circular holes scattered in the image (sometimes very few, sometimes more), and some of them have larger paper loss somewhere in the image. We strongly suggest you look closely at our images of the fronts and backs of these rare heralds before bidding on them, so you can see the location of the tiny circular holes or larger paper loss. Condition: good. There are around twelve tiny circular holes scattered in the herald. See above for more about the condition of this herald and please look at our super-sized images of both sides before bidding. Learn More about condition grades 
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