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Columbia Pictures 1933-1934, the 1933 Columbia Pictures campaign book, sent to theater owners to encourage them to show Columbia movies. The book includes many pages with mostly two-page spreads on Columbia's upcoming movies. Some of the movies promoted include Lady for a Day (Frank Capra), The Party's Over, Most Precious Things in Life, The Lady is Willing, Shadows of Sing Sing, Black Moon, The Hell Cat, 20th Century (by Ben Hecht and Charles Mac Arthur, "by America's Most Famous and Ingenious writers - authors of 'The Front Page'"), Men Need Women, Carole Lombard, Another Great Frank Capra Production, Produce the Body, Sisters Under the Skin, Among the Missing, "12 Outdoor Western-Action Melodramas" (Buck Jones & Tim McCoy), a great two-page cartoon spread (featuring Mickey Mouse, Krazy Kat, and Scrappy), another two-page spread with a giant Krazy Kat and Scrappy image, and a one-page with Mickey Mouse and Silly Symphonies, and much more! Note that many of the pages have signed artwork, by many different (quite talented) artists. Note that, because Columbia at this time did not have the biggest name stars, they relied on movies with very lurid and sensational material, and they created images for this campaign book that are both extremely colorful and often downright sexy! We have included images of the covers of the book and eighteen of the two-page spreads (and we did not make a big effort to find the best ones!). THIS IS REALLY ONE OF THE ABSOLUTE NICEST CAMPAIGN BOOKS I HAVE EVER SEEN IN TERMS OF ART! We have only pictured some of the pages in this book, but many of the ones that are not pictured are just as nice as the ones that ARE pictured! Many of the movies do not even have stars' names on them (because the stars were not that major at all, but Columbia made up for it with really fantastic art, and many of the ones that are not pictured are just as nice as the ones that ARE pictured!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars!
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