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Auction History Result 3c266 GILDA paper banner R50 close up of sexy bad girl Rita Hayworth embracing Glenn Ford! Date Sold 12/3/2015 Sold For: Login or Register to see sold price. A 1950 Re-Release Vintage Theatrical Movie Paper Banner (measures 24" x 80" [61 x 203 cm]) (Learn More) Gilda, the classic 1946 Charles Vidor Buenos Aires Argentina romantic love triangle bad girl gambling casino crime film noir ("'Johnny, let me go, please let me go. I can't stand it any more...'"; "Now they all know what I am..."; "'I was true to one man once ...and look what happened!'"; "'I didn't think I'd be true to a man again as long as I lived...'"; "'I warned you to let me alone. And I mean it!'"; "There never was a women like Gilda!") starring Rita Hayworth (in the title role "as Gilda"), Glenn Ford, George Macready, Joseph Calleia, Steven Geray, Joe Sawyer, Ludwig Donath, Robert Scott, and Gerald Mohr. Note that the sheath dress that Rita Hayworth wears in the movie (designed by Jean Louis) certainly contributed greatly to the popularity of this movie! NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that the poster says "A COLUMBIA REPRINT" in the lower right corner. This was a terminology used by Columbia Pictures at this time for some re-releases, and it has caused some collectors to be confused! This poster is the original poster from the 1959 re-release of this movie, and is NOT a "reprint"! Also note that in the 1910s through 1930s, studios would make large cloth banners that movie theaters could hang up above their lobbies (or above their entrances). In the early 1940s, they changed to making paper banners (perhaps there was a cloth shortage during World War II). At first, they were made of one-sheet-like paper, and they didn't survive very well, and they apparently were not very popular, because very few survive. At some point around 1946, they changed to making them out of a heavy paper stock, similar to that used for 40x60s, but measuring 24" x 80". Many people think these became very popular at drive-in theaters, which were then expanding at a major pace throughout the country. The paper banners were very popular until the late 1960s, and then far fewer were made (perhaps corresponding to the decline in popularity of drive-in theaters). We have been consigned a wonderful collection of 133 of these paper banners, and we are auctioning them all, in 133 separate auctions. This is a great opportunity to acquire one or many of these rare posters! Condition: good. The poster has a faint horizontal scuff line starting below the "R" of "RITA" in the credits and running across the poster, but it is pretty faint in areas. There are many water stains and smudges across the bottom 1-3" of the poster, with some surface paper loss and tiny paper loss in the right of the bottom (mostly in the bottom border, but affecting the words "COLUMBIA REPRINT"). Obviously, this poster has REALLY major condition issues, but it is incredibly rare and certainly it can be "rescued" by a talented restorer. But please bear this expense in mind before placing a bid on the poster. Learn More about condition grades 
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