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Auction History Result 7x112 FILM BULLETIN exhibitor magazine April 29, 1957 art in movie advertising, Hirschfeld & more! Date Sold 5/11/2014 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 40 pages) (Learn More) Film Bulletin, one of the many trade magazines sent to movie theater owners starting in 1935. It was originally a weekly for the first few years and then became a bi-weekly, and we don't know exactly how long it continued publication or exactly when it started (it was originally called "Independent Exhibitors Film Bulletin", and we don't know when it changed its name to just "Film Bulletin"). Each magazine measured approximately 9" x 12", and each contained around 30 pages. Each bi-weekly issue would be filled with articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Some of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s! Important Added Info: Note that this is an especially great exhibitor magazine, because it includes a 2-page article called "ART... in Movie Advertising"! We have never seen an article like this before. It contains examples of art by Al Hirschfeld, Joseph Hirsch, John Vickery, David Fredenthal, and Jacques Kapralik, and it has examples by each of the above artists, and it gives information about them. Some of these images we have not seen before, and some of them we did not know the artist's name! Condition: very good. There is scuffing on the cover. Learn More about condition grades 
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