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Auction History Result 4p093 RIVER OF NO RETURN set of 7 Swiss LCs '54 Marilyn Monroe, Mitchum, Preminger, different! Date Sold 12/15/2013 Sold For: Login or Register to see sold price. 7 Original Vintage Theatrical Swiss Lobby Card (LC; measures 12 3/4" x 17" [32 x 43 cm]) (Learn More) River of No Return, the 1954 Otto Preminger romantic love triangle adventure musical melodrama ("Monroe meets Mitchum in the most savage wilderness of all the Americas!"; "You ride the churning rapids of Devil's Teeth! You fight your way out of Thunder Gorge and Cree ambush! You cross the granite-walled Rockies! You're swept up by the swirling 'white waters' of the Maligne, Bow and Snake Indian Rivers... As Monroe and Mitchum meet, fight and love!"; "Only yesterday I was the honky-tonk dancer, the gambler's doll."; "He was the frontier-blazer, a man used to taking what he wanted..."; "Here, we sensed our over-powering loneliness."; "In the wonder of High-Fidelity Directional-Stereophonic Sound"; "Engulfs you in a flood of excitement!"; "And she can sing too!"; "From a story by Louis Lantz"; about a saloon singer and her gambler husband, who are rafting in Canada to register a mining claim; they are rescued by a farmer and his young son, and the cowardly gambler deserts his wife, and she, the farmer, and the son have to fend off an Indian attack) starring Robert Mitchum, Marilyn Monroe, Rory Calhoun, Tommy Rettig, Murvyn Vye, and Douglas Spencer. Note that Marilyn Monroe was injured during the violent river rafting scene, and she walked on crutches through the rest of the filming! NOTE: Click on linked names to see a biography. Important Added Info: Note that these lobby cards measure 12 3/4" x 17" [32 x 43 cm]. Also note that this Swiss lobby card was made by the distributor creating a set of identical stiff board printed backings with printed information about the movie, with a blank space for a still, and then they would attach a number of original U.S. stills to those boards, thus creating a set of Swiss lobby cards. Note that the board has metal grommets inserted into each corner, to make displaying of this Swiss lobby card far easier. Condition: good to very good. There are pairs of staple holes and a few pieces of yellowed tape and smudges around the edges of the cards. There is a censor stamp at lower right in three of the cards. There is a piece of yellowed tape at top center in the still in the card pictured at top in the first image set. Learn More about condition grades 
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