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Auction History Result

4w0264 REACHING FOR THE MOON TC 1930 stockbroker Douglas Fairbanks romances pretty Bebe Daniels!

Date Sold 6/25/2020
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Title Lobby Card (LC TC; measures 11" x 14" [28 x 36 cm]) (Learn More)

Reaching for the Moon (released in Hungary as "Modern Romeo"), the 1930 Edmund Goulding Wall Street cruise ship romantic musical comedy ("Based on a story with music by Irving Berlin"; about a female pilot who has an air show, and by chance she meets a rich stockbroker, and she bets her friend she can get a date with him; one thing leads to another and they end up on a cruise ship together, and even though she is engaged to another man, the stockbroker tries to win her over; but then the stock market crashes, and he loses all his money, but she doesn't care!) starring Douglas Fairbanks Sr., Bebe Daniels, Edward Everett Horton, Jack Mulhall, and Bing Crosby (uncredited in his very first movie role, as "Singer"!). Note that this is a fascinating case of "what might have been"! Originally, there were a lot of Irving Berlin songs, and the male lead was going to be played by either Lawrence Gray or Jack Whiting, but more importantly, Ginger Rogers was going to be the female lead, and Busby Berkeley was going to do the choreography. But then Ginger went to Broadway and starred in the Gershwin musical "Girl Crazy", and Douglas Fairbanks was cast as the male lead, and he sang one of the Irving Berlin songs. At that point, several of the songs were cut out of the movie, and Irving Berlin walked off the set, and the movie shifted dramatically, becoming a more typical romantic comedy, with just some slight music. Berlin received credit on the posters, but in later years, he disowned the movie as it was released!
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Important Added Info: Note that we have a scan of both the front and the back of this lobby card, which should greatly help you see what defects it has.

Condition: very good to fine. The card has slightly darkened around the edges and there is a tiny tear in the top blank border that was repaired with tape from the back. Otherwise, the card is in nice condition!
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