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NEW MOON ('40)
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Auction History Result

1x047 NEW MOON trade ad '40 Kapralik art of Jeanette MacDonald & Nelson Eddy!

Date Sold 6/17/2012

Sold For: Login or Register to see sold price.

An Original Vintage Theatrical Trade-Ad (measures 9 1/2" x 12 1/2" [24 x 32 cm]; 2 pages) (Learn More)

New Moon, the 1940 Robert Z. Leonard romantic musical ("The sweethearts of 'Sweethearts' are sweethearts again!"; "Based on the musical operetta 'New Moon'"; "Book and lyrics by Oscar Hammerstein, 2nd, Frank Mandel, and Laurence Schwab") starring Jeanette MacDonald, Nelson Eddy, Mary Boland, George Zucco, H.B. Warner, Grant Mitchell, and Stanley Fields. One of the great highlights of the movie is Nelson Eddy's rendition of "Stout-Hearted Men"!
NOTE: Click on linked names to see a biography.

Artist: Jacques Kapralik

Important Added Info: Note that from the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks (and sometimes those books are separated and the ads are sold individually), but they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. The trade ad offered here was NOT removed from a yearbook or magazine, but was printed individually. It comes to us from the daughter of an MGM studio executive, who took home samples of these great ads (which explains why they are in such great condition, because they were never mailed to a theater).

Condition: very good to fine.
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