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Auction History Result

2c338 CRUSADES Tooker-Moore world premiere 1sh 1935 Cecil B. DeMille religious epic, ultra rare!

Date Sold 12/12/2019
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Tri-Folded One-Sheet Movie Poster (1sh; measures 28 1/4" x 41" [72 x 104 cm]) (Learn More)

The Crusades, the 1935 Cecil B. DeMille Third Crusade Britain English royalty romantic love triangle medieval religious war epic ("Cecil B. DeMille's most spectacular production"; a highly fictionalized account of the Third Crusade and the life and loves of Richard the Lionhearted) starring Loretta Young, Henry Wilcoxon (as King Richard), Ian Keith, Katherine DeMille (Cecil B.'s daughter), C. Aubrey Smith, Alan Hale Sr., Joseph Schildkraut, C. Henry Gordon, and George Barbier
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that we have never before auctioned this world premiere one-sheet! The movie had a simultaneous reserved seat premiere in New York City and London, and both were held on August 21, 1935. It did not have a wider release in the U.S. until October 25, and even then, it played in a limited number of theaters, and it was not until 1936 that it had a wide release (which is why it says on the poster "WILL NOT BE SHOWN AT POPULAR PRICES THIS YEAR!"). Note that the studio did not print "regular" posters for world premieres, because it made no sense to print large numbers of posters for a movie that would solely play at a single theater. That is why this poster was printed by the Tooker-Moore Litho Co., and it is surely incredibly rare, because likely a very small number of posters were printed, because they could only be used on this single night of August 21, and they would have no use after that date! Also note that this one-sheet measures 28 1/4" x 41" [72 x 104 cm]. Also note that this poster was tri-folded only (which means there is no vertical machine fold) but because it would be more expensive to send flat, it will be sent rolled in a tube.

Condition: very good. The poster was tri-folded only. It has minor wear on the folds. It has creases, smudges, stains, and small tears in the upper right border. The poster had a 7" tear and a 4" tear in the top border, and those have tape on the back. It has a 4" tear near the middle of the right border that has tape on the back and a small tear near the middle of the left border that has tape on the back. It has some smudges and ink transfer in the yellow background areas, and a water stain in the "ER" of "PREMIERE" (see our image).
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