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Auction History Result 5e411 VIVA MAX pressbook '70 Peter Ustinov, Pamela Tiffin Jonathan Winters, John Astin! Date Sold 10/2/2011 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 10 3/4" x 15"; 24 pages) (Learn More) Viva Max, the 1969 Jerry Paris Spanish-American War Texas military comedy ("'Viva Max' the General! 'Viva Max' the spy! 'Viva Max' the Diplomat! 'Viva Max' the lover!"; "Some heroes are born... some are made... some are mistakes"; "Viva Max! The most magnificent mistake of them all!"; "General Maxmilian Rodrigues de Santos will capture your heart as he comically recaptures the Alamo!"; "February 22, - 1969 the world's funniest general recaptures the Alamo, and the world's mightiest army can't get him out!"; "From the novel by James Lehrer"; "Rated G for Great Entertainment") starring Peter Ustinov (in the title role as General Maxmilian Rodrigues de Santos), Pamela Tiffin, Jonathan Winters, John Astin, Keenan Wynn, Harry Morgan, Alice Ghostley, and Kenneth Mars NOTE: Click on linked names to see a biography. Important Added Info: Note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good to fine, NO CUTS. Learn More about condition grades 
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