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REACHING FOR THE MOON ('17) REACHING FOR THE MOON ('17) 1sh OR search current auctions Auction History Result 6f1176 REACHING FOR THE MOON rotogravure 1sh 1917 Douglas Fairbanks tries the impossible, ultra rare Date Sold 4/9/2024 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Folded Rotogravure One-Sheet Movie Poster (1sh; measures 27 3/4" x 42 1/2" [70 x 108 cm]) (Learn More) Reaching for the Moon, the 1917 John Emerson silent fantasy science fiction (sci-fi) factory worker royalty inheritance comedy ("Story by Anita Loos and John Emerson"; "The would-be assassin becomes a victim."; "Oh! What a face"; "Being a King is a strenuous life."; "Our hero would be a Napoleon"; "He defends his honor."; about a young, wealthy, and impulsive man who decides to change the orbit of the moon to impress someone they admire and he embarks on wacky comedic misadventures to try to achieve his unsuccessful goal!) starring Douglas Fairbanks Sr., Eileen Percy, Richard Cummings, Millard Webb, and Eugene Ormonde NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that movie paper from this film is incredibly rare. We have never auctioned even a single movie paper item from this movie (only a glass slide and two Danish programs) until we were consigned this rotogravure poster! In the late 1910s through the early 1930s, MGM (and sometimes Paramount and a couple of other studios) would often make a regular one-sheet for a movie and, instead of a second style regular one-sheet, would instead make a special "rotogravure" one-sheet. Named after the rotogravure picture sections at the time popular in Sunday newspapers, these one-sheets would be printed in a single color, often sepia, but sometimes other colors, and they would usually incorporate pictorial images from the movie combined in a montage fashion. Very few rotogravure one-sheet have survived, since they were printed on the same paper stock used in newspapers of the time, and the paper is very fragile and often darkens. Note finally that this one-sheet measures 27 3/4" x 42 1/2" [70 x 108 cm]. Condition: very good. The poster was folded slightly unevenly into a small square, with three vertical foldlines. There is general fold and border wear and small separation at the lower leftmost crossfold. The very rare poster is otherwise in pretty nice condition, especially given its age! Learn More about condition grades 
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