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Auction History Result 1x064 WHITE CARGO trade ad '42 Kapralik art of sexy Hedy Lamarr as Tondelayo, Walter Pidgeon Date Sold 6/17/2012 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9 1/2" x 12 1/2" [24 x 32 cm]; 2 pages) (Learn More) White Cargo, the 1942 Richard Thorpe British-in-Africa plantation romantic love triangle interracial romantic melodrama ("I Am Tondelayo!"; "From the stage play by Leon Gordon"; "Based on a novel by Ida Vera Simonton") starring Hedy Lamarr ("as Tondelayo"), Walter Pidgeon, Frank Morgan, Richard Carlson, Reginald Owen, and Henry O'Neill. Note that this was a notorious play from the 1920s that was toned down greatly for its Hollywood adaptation (most notably the title character was black in the original play, but became Egyptian/Arab in the movie). NOTE: Click on linked names to see a biography. Artist: Jacques Kapralik Important Added Info: Note that from the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks (and sometimes those books are separated and the ads are sold individually), but they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. The trade ad offered here was NOT removed from a yearbook or magazine, but was printed individually. It comes to us from the daughter of an MGM studio executive, who took home samples of these great ads (which explains why they are in such great condition, because they were never mailed to a theater). Condition: very good to fine. Learn More about condition grades 
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